Cruel Summer (2012)

Curiosidades

Cruel Summer is a short film written and directed by American rapper Kanye West that premiered at the Cannes Film Festival in 2012, and was shown out of competition.

Background

Emissaries of West's team, Executive Producer Alex Rosenberg and writer Elon Rutberg, traveled to Dubai, Abu Dhabi and Doha, Qatar in January 2012 to commence initial pre-production. They met with heads of state and prominent government officials, royalty, and private executives in each location to secure funding and shooting permits.

It later emerged that Cruel Summer would be exclusively shot in Doha, the capital city of Qatar. The project was produced in association with the Doha Film Institute, a cultural and film financing organization chaired by Al-Mayassa bint Hamad bin Khalifa Al-Thani, a member of Qatar's royal family and sister of the ruling emir, Sheikh Tamim bin Hamad Al Thani.

Sarah A., a first time Qatari actress played the female lead in Cruel Summer. Never before has a Qatari woman starred in a movie in the country's history.

Production of the film took place in mid-April, just one month before the movie's premiere during Cannes Film Festival. Post-production and editing subsequently occurred in New York City.

West described the seven-screen project as an attempt to "change entertainment experiences. Like if McQueen or Tarsem was to meet the entertainment value of Cirque du Soleil or Walt Disney."

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