Unclickable

Unclickable (2024)

Welcome to the murky world of digital ad fraud, organized crime’s biggest source of income after drug trafficking. A former industry executive pulls the curtain to expose how it’s done, who the victims are, and what role Google and Facebook play in the game.

Date de sortie
2024-12-05
Durée
1 h 14 min
Genres
Documentaire
Réalisateur
Μπάμπης Μακρίδης

Anecdotes

Unclickable is a 2024 investigative documentary film directed by Greek filmmaker Babis Makridis. The film examines digital advertising fraud through the creation of a fraudulent advertising operation targeting political campaigns during the 2020 United States presidential election. Industry estimates suggest digital ad fraud generates approximately $100 billion annually in illicit revenue. The documentary premiered at the Thessaloniki Documentary Festival on March 10, 2024.

Production

The film was written and produced by Guy Krief, a former tech executive who conceived the project to expose vulnerabilities in digital advertising systems. Amanda Livanou served as co-producer. The production companies were Neda Film (Greece), Felony Productions (Cyprus), Building on Bond (Greece), and BuzzFeed Studios (United States), with financial support from the Greek Film Centre.

The cinematographer was Thodoros Michopoulos, with editing by Marios Kleftakis. Nikitas Klint composed the original score. The runtime is 74 minutes.

Critical reviews have noted the film's distinctive stylistic approach, which relies on remote video interviews rather than in-person conversations, with thematic juxtapositions created through editing.

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