Beyoncé Bowl (2024)

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The NFL 2024 Christmas Day Halftime Show, also dubbed the Beyoncé Bowl, was the halftime entertainment for the Baltimore Ravens vs. Houston Texans game, which took place on December 25, 2024, at the NRG Stadium in Houston, Texas. The show was headlined by singer Beyoncé and marked the first halftime show for an NFL Christmas Day game.

Development

The spectacle was envisioned to pay tribute to Western and Rodeo culture displayed as a Christmas parade, with Beyoncé including several special guests such as Mexican cowgirl Melanie Rivera, bull-riding legend Myrtis Dightman, Miss Rodeo Texas Princess 2004 and Miss Rodeo Texas 2015 Nikki Woodward, and the first Black Rodeo Queen in Arkansas, Ja'Dayia Kursh.

Nearly 200 members of the Ocean of Soul Marching Band from Texas Southern University, a public historically black university (HBCU) in Houston, participated as the live musicians, with the Houston Texans Cheerleaders additionally performing as majorettes. Charm La'Donna and Tyrik J. Patterson were the leading choreographers of the halftime performance, while Parris Goebel was in charge of the "Sweet Honey Buckin'" breakdown.

Keeping with the Cowboy Carter thematic attire, the show featured Western-driven couture stylized by Shiona Turini, who was also the main wardrobe collaborator of the Renaissance World Tour. Beyoncé wore a white Lindsey James Show Clothing bodysuit and matching chaps paired with an archival feather coat by Roberto Cavalli, Lorraine Schwartz jewelry and Christian Louboutin boots.

A custom cowboy hat was designed by ASN, a Los Angeles-based brand founded by Mexican-American sisters Alejandra Georgevich and Ilsse Nevarez from Texas. The piece was made using sustainable virgin wool cleaned, scoured, and dyed by hand.

Beyoncé's daughter Blue Ivy Carter was dressed in Akira boots and a custom ensemble with sparkling details throughout by Ukrainian designer Ivan Frolov, while additional prêt-à-porter garments by Dolce & Gabbana, boots by Italian shoes brand Paris Texas, and Stetson cowboy hats were worn by the female guest performers.

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