ఆనంద్ (2004)

Anecdotes

Anand is a 2004 Indian Telugu-language drama film written and directed by Sekhar Kammula. Produced jointly by Amigos Creations and National Film Development Corporation of India, the film stars Raja and Kamalinee Mukherjee. The film's basic story was also chosen as the subject for Sekhar Kammula's thesis screenplay, which was a requirement for his Master of Fine Arts at Howard University.

Production

After Sekhar Kammula's first venture, Dollar Dreams (2000), he began meeting producers with his stories. When he initially told them a story, they felt that it was too simple. Then, he began giving them a bound script of Anand. Unfortunately, none came forward to produce it. Upon someone's suggestion, Kammula approached National Film Development Corporation (NFDC) and they came forward to fund a part of the project.

Anish Kuruvilla, who played Anand's cousin in the film, was the executive producer for the film and Kammula's following film, Godavari (2006).

Kammula preferred actors who suit the roles than writing characters for established actors. Hence, the choice of the cast were non-established actors. The search process lasted 3 months. The casting for Raja was simple. Kammula wanted someone without melodrama in acting and it just came as a plus when Raja appreciated Kammula's directorial abilities.

Kammula's primary inspiration came from the Indian middle class. He was of the thought that this section of people were wrongly represented in films. He wanted to represent them appropriately and this was achieved with Anand.

Kammula sat with Veturi for writing songs for the film. Kammula said that he could see thousands of expressions expressed as a couple of words in lyrics. Eventually, they ended up with six beautiful songs penned by Veturi. For Anand, Veturi took a month to come up with the lyrics as against his usual penchant of coming up with lyrics spontaneously.

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