The Institute

The Institute (2013)

Is it a cult? Is it a game? Or is it a life-changing adventure...

Thousands of participants in a San Francisco-based alternate reality game end up getting more than they bargained for. Told from the players’ perspectives, the film looks over the precipice at an emergent new art form where the real world and fictional narratives merge to create unforeseen and often unsettling consequences. Examining counter-culture, new religious movements and street art, this film takes the viewer on a journey into a secret underground world teeming just beneath the surface of everyday life.

Date of release
2013-10-11
TMDB
6.1 / 10 (31)
Runtime
1h 32m
Genres
Documentary
Director
Spencer McCall

Casting

Interesting facts

The Institute is a 2012 documentary film directed by Spencer McCall reconstructing the story of The Jejune Institute, an alternate reality game set in San Francisco, through interviews with the participants and the creators. The game was produced in 2008 by Oakland-based artist Jeff Hull. Over the course of three years, it enrolled more than 10,000 players who, responding to eccentric flyers plastered all over the city, started the game by receiving their "induction" at the fake headquarters of the Institute, located in an office building in San Francisco's Financial District.

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