The Movie Out Here

The Movie Out Here (2012)

The West just got wilder.

Adam (Robin Nielsen) works as a junior associate for a large Toronto law firm. When a business trip takes him to his hometown of Fernie, he reunites with his old friends, Jason (Viv Leacock) and Theo (James Wallis). Adam gets more than he bargained for when he finds out that, due to a series of terrible business decisions, Theo's ski waxing business "Waxopolis" is in serious financial trouble and at risk of being taken over by an evil developer. The three guys hatch a plan to throw a massive fundraising party to try and save the business. But, with the developer and his son on their back, party permit hassles, and a Sasquatch on the loose, will they be able to pull it off?

Date of release
2012-11-30
TMDB
4.2 / 10 (8)
Runtime
1h 30m
Genres
Comedy
Director
David Hicks

Casting

Interesting facts

The Movie Out Here is a 2012 Canadian buddy comedy film. Premiering at the 2012 Whistler Film Festival, it began a limited run at theatres in Western Canada on March 1, 2013. The film was produced by Alliance Films and funded by Kokanee, a British Columbia-based brewery owned by the Labatt Brewing Company. The concept for the film was conceived by the staff of Grip Limited, an advertising agency who had worked on various campaigns for Kokanee in the past, and served as the first foray into branded content for both Grip and Labatt.

Production

The advertising agency Grip has been involved in several major campaigns for Kokanee. In recent years, the agency had put a focus on campaigns incorporating user engagement, regional pride, and social media: in its 2008 campaign "Live or Die", users voted to have Kokanee's popular Ranger mascot killed off in an upcoming advertisement.

Kokanee and Alliance Films officially announced The Movie Out Here in May 2012; its title alluding to Kokanee's long-time slogan "The Beer Out Here". The Movie Out Here was produced in an unconventional manner in contrast to most feature films; the film had already received financing and promotion from Labatt before its screenplay was even completed.

The release of The Movie Out Here came at a period of financial struggle for Canada's beer industry: a National Hockey League lockout that shortened the 2012-13 season reduced sales of beer in Canada by 12% overall, requiring the company to use new strategies to promote its products. The film was targeted towards males in their mid-20s, a key market for beer that has also struggled due to increasing competition from distilled beverages.

Read on Wikipedia · Text from Wikipedia, CC BY-SA 4.0. Data from Wikidata.

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