Secret Project Revolution (2013)

Curiosità

secretprojectrevolution is a 2013 American short film directed by Madonna and Steven Klein, dealing with artistic freedom and human rights. The film launched a global initiative, Art for Freedom, to further freedom of expression, created by Madonna, curated by Vice and distributed by BitTorrent. The goal of Art for Freedom is to promote and facilitate free expression and thereby hamper the repression of artistic expression.

Production

In late 2012, Madonna and Steven Klein were due to work together on a photo shoot for the promotional campaign of shoes and lingerie she had designed as part of her Truth or Dare collection. However, her products were met with unfavorable reception from the distributing company as being too provocative, which led to the cancellation of the whole project.

The film was her artistic response to a series of social and political events which took place around the world while she was performing the MDNA Tour in the second half of 2012. These events included, among others, the threat of Israel striking Iran, the imprisonment of Yulia Tymoshenko in Ukraine and Pussy Riot in Russia, gay rights violations, presidential election in the United States and the attempted assassination of Malala Yousafzai.

On December 14, 2012, a picture taken on the set of the project surfaced online, sparking rumors that Madonna was allegedly working on her next music video, which many fans thought would be "Gang Bang." On December 19, Steven Klein first referred to the film as "#secretproject" on Twitter, which would serve as its official name.

On March 20, Klein published the first trailer of the film. In July, rumors began circulating that the project was the launch of a new clothing line, designed by Madonna's then-partner Brahim Zaibat.

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