मंथन (1976)

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Manthan, also released under the translated title The Churning, is a 1976 Hindi film directed by Shyam Benegal, inspired by the pioneering milk cooperative movement of Verghese Kurien, and written jointly by him and Vijay Tendulkar. It is set amidst the backdrop of the White Revolution of India. Aside from the great measurable success that this project was, it also demonstrated the power of "collective might" as it was entirely crowdfunded by 500,000 farmers who donated Rs. 2 each. Manthan is the first crowdfunded Indian film.

Development and production

The word manthan literally means "churning", and other meanings may be deep contemplation, the churning of facts, analysis aimed at a solution, or conclusion. The film traces a small set of poor farmers of Kheda district in Gujarat who had the vision and foresight to act in a way that was good for the society and not for the self alone.

Eventually, this led to the initiation of White Revolution of India in 1970, by creating a "Nationwide Milk Grid", and the setting up of Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) in 1973, whose 500,000 members jointly financed the film, by donating Rs. 2 each. Upon its release, truckloads of farmers came to see "their" film, thus making it a box office success.

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