పైసా (2013)

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Paisa is a 2014 Indian Telugu-language action comedy film directed by Krishna Vamsi, produced by Ramesh Puppala under Yellow Flowers banner, featuring Nani and Catherine in the lead. It was written by Padmasri, K. K. Binojee and Patrikeya. It deals with the power of money and how the whole world revolves around it.

Production

After Krishna Vamsi's failure Mogudu, he began working on his next film. The film was officially launched on 29 June 2011 at Hyderabad in the production office in the morning. Krishna Vamsi declared that a New Music Director would work for this film and Prasad Murella would handle the camera. In the end of April 2012, while shooting was continuing, the film's title was declared as Paisa.

Nani was recruited to play the role of Prakash, a Sherwani Model in Old City who is obsessed to gain Money which even makes him pronounce his name as Pra'cash'. Catherine Tresa was recruited to play the role of Noor, a Muslim girl. This film was supposed to be her Debut in Telugu cinema, but her other projects Chammak Challo and Iddarammayilatho released before this film. Charan Raj was selected to play the main antagonist of the film.

The first look posters and teaser were released on 24 February 2013 on the occasion of Nani's Birthday. The logo of the film was officially launched on the same day at Hyderabad on the eve of Nani's Birthday. On 27 March 2013 two posters were released by the production team on the eve of Holi festival which carried the team's wishes to the people.

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