Kin (2012)

Interesting facts

Kin is the debut studio album by Swedish audiovisual project iamamiwhoami, led by singer and songwriter Jonna Lee. It was released on 11 June 2012 on Lee's label To whom it may concern. and distributed by Cooperative Music. Formats include digital, CD, LP and DVD. The album's lead single "Sever" was released digitally on 15 February 2012, followed by the release of each of the album's tracks once every fortnight throughout the spring of 2012. The physical DVD of Kin contains all the music videos which play together as a 45-minute film.

Background

Kin is iamamiwhoami's first full-length album, about two years after releasing two series of music videos (dubbed the "Preludes" and "Bounty" series) on YouTube. Additionally, during the Grammis in 2011, an anonymous woman accepted the Innovator of the Year award on behalf of iamamiwhoami and opened an envelope to reveal a blank piece of paper, hinting that the album had been in production since 2011.

Kin gained attention on the Internet due to video chapters from the album being released online beginning since December 2009. Each time a new single is released, iamamiwhoami emails various music blogs to alert them, and there are no accompanying press releases or offers of interviews.

Multiple lyrics from the tracks of Kin were given as responses to questions posted in an interview with Bullett magazine in November 2011. The article also features a photo shoot featuring Lee posing in parts of a forest, and a room filled with styrofoam.

On 25 May 2012, rumours began to circulate that iamamiwhoami was still shooting videos with the announcement of ninth single "Goods", originally intended to be exclusive to the album. Iambountyfan stated that Kin had been pushed back to 4 September 2012 on their Facebook page, all of which was false. Release dates continued to fall in line with their original intention, "Goods" having a tentative release of 5 June 2012.

On 6 June 2012, To whom it may concern. was updated and a shop segment was included. It was announced there that Kin would be released in two versions (CD/DVD or vinyl LP) via the website on 11 June, and Cooperative Music released it on 4 September. A merchandise section with T-shirts, socks and briefs opened. A free digital download link of Kin is included when purchasing the physical copy of the album.

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