No Pressure (2010)

Curiosidades

No Pressure is a 2010 short film produced by the global warming mitigation campaign 10:10, written by Richard Curtis and Franny Armstrong, and directed by Dougal Wilson. Intended for cinema and television advertisements, No Pressure is composed of scenes in which a variety of men, women and children in every-day situations are graphically blown to pieces for failing to be sufficiently enthusiastic about the 10:10 campaign to reduce CO2 emissions. The film's makers said that they viewed No Pressure as "a funny and satirical tongue-in-cheek little film in the over-the-top style of Monty Python or South Park".

Background and production

The film was made in an attempt to challenge the "no pressure" attitude often displayed both by governments and individuals towards taking real action on climate change. 10:10 highlighted the urgency of action with claims that carbon dioxide emissions must be stabilised by 2014 (within four years) in order to avoid disaster, and that "300,000 real people" are already killed by climate change annually.

Work began on the film as late as August 2010, with 10:10's website posting a casting call for extras on the 26th; it mentioned that Richard Curtis had written it and described it as something that would "promote carbon cutting in a completely new, exciting, and eyebrow-raising way", but said the rest of the details were secret.

The film was shot on a location at Camden School for Girls, in the London Borough of Camden in North London, along with White City in West London. According to 10:10, over 50 film professionals and more than 40 actors and extras provided their services at no cost.

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