કેવી રીતે જઈશ (2012)

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Kevi Rite Jaish is a 2012 Indian Gujarati-language drama film directed by Abhishek Jain and produced by Nayan Jain. The film is a satire on the fascination and obsession of the Patels' – a Gujarati farmer community – migration to the U.S. Over the last half century, thousands of Patels have migrated to the US and have come to dominate its motel industry. The film stars Divyang Thakkar, Veronica Kalpana-Gautam, Tejal Panchasara, Kenneth Desai, Anang Desai and Sanika raghawa. The success of the film started a "new wave" in Gujarati cinema.

Production

The director, Abhishek Jain, is an alumnus of Whistling Woods. After finishing the course, he assisted Sanjay Leela Bhansali and Subhash Ghai on Saawariya and Yuvvraaj respectively. Then he moved to Ahmedabad and made a Gujarati film. Abhishek Jain approached Anurag Kashyap to produce the film; although Kashyap was impressed with the script, the collaboration did not work out for the film.

The director of photography, Pushkar Singh, visited Ahmedabad a year before the principal shooting to understand the lighting conditions of the city and made a video as part of the pre-production. The film was filmed with a RED Camera in Ahmedabad, Gujarat. This is the first time a RED Camera has been used in India for regional films. The film is shot mostly in Ahmedabad at 34 locations. The shooting of the film was completed in 23 days.

One of the scenes in the party sequence required more than 500 empty liquor bottles and Gujarat, where the principal shooting took place, has alcohol prohibition, so the art director Taj Naqvi and his team started scouting for it 8 days prior to the schedule. 'ravi vaari bajaar' to posh hotels, residence to open grounds they collected these bottles and on the day of the shoot managed to get 731 empty liquor bottles.

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