Český sen

Český sen (2004)

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

Fecha de estreno
2004-06-03
TMDB
7.2 / 10 (40)
Duración
1 h 30 min
Géneros
Documental, Crimen
Director
Vít Klusák, Filip Remunda

Reparto

Curiosidades

  • Rodada en: Praga

Czech Dream is a 2004 documentary film directed by two Czech film directors, Vít Klusák and Filip Remunda. It recorded a large-scale hoax perpetrated by Klusák and Remunda on the Czech public, culminating in the opening event of a fake hypermarket in the Letňany neighborhood of Prague. The film was their graduation project for film school.

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