Desire Inc. (1990)
Four "seduction ads" placed on cable TV stations invite unexpected responses. This short film is about fantasy and desire in a mediated world.
- Date of release
- 1990-06-20
- Runtime
- 27m
- Genres
- Documentary
- Director
- Lynn Hershman-Leeson
Casting
- Mauricio Figuls — Responder
- Marion Grabinsky — Model
- Lynn Hershman-Leeson
- Mark Mendelson — Responder
- Toyoji Tomita — Responder
Interesting facts
Desire Inc. (1990) is a video documentary piece created by the artist Lynn Hershman. Hershman created a series of seductive television ads in which a sexy woman asked for viewers to call her. The ads, interviews with the respondents to the ad, and commentary from Hershman are woven together to create the 26-minute video. This is one of Hershman's significant works, and it demonstrates the viewers' intense personal relationship to the public space. It is a rare piece of video art that makes television interactive, where the response from a viewer is as much the art as the ad itself.
Read on Wikipedia · Text from Wikipedia, CC BY-SA 4.0. Data from Wikidata.
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