இறைவி (2016)

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Iraivi (transl. Goddess) is a 2016 Indian Tamil-language crime drama film written and directed by Karthik Subbaraj and produced by C. V. Kumar, K. E. Gnanavel Raja and Abinesh Elangovan under their banners Thirukumaran Entertainment, Studio Green and Abi & Abi Pictures, respectively. The film features an ensemble cast including S. J. Suryah, Vijay Sethupathi, Bobby Simha, Anjali, Kamalinee Mukherjee and Pooja Devariya. It revolves around three financially struggling men trying to overcome their problems through criminal activities, regardless of the impact their actions are having on the women in their lives.

Production

While working on Jigarthanda (2014), Karthik Subbaraj began writing for his untitled third project in September 2013. A year later, in September 2014, it was reported that the film would be titled Iraivi and produced by C. V. Kumar via Thirukumaran Entertainment, collaborating with Karthik for the second time after Pizza (2012). The producers officially confirmed the project in February 2015, with cinematographer Gavemic U.

Karthik stated that the film would focus on how women influence men in modern society. Speaking to Vishal Menon of The Hindu, he stated that the films of directors K. Balachander, Balu Mahendra and Mahendran, who often made women-centric films, inspired him to do the film.

In February 2015, Karthik released a press statement confirming the casting of Bobby Simha, Vijay Sethupathi and S. J. Suryah as the lead actors, with Karunakaran in a major role. Karthik described Iraivi as a performance-driven film, where "good actors can make a huge difference to a scene that might sound or read flat".

In May 2015, Anjali was announced as playing one of the lead actresses; Pooja Kumar had reportedly been considered for the role. Kamalinee Mukherjee was confirmed the following month, marking a return to Tamil films after Kadhalna Summa Illai (2009).

Karthik stated that the film would begin production from April 2015. However, principal photography eventually began a month later, on 20 May. Scenes featuring Simha and Suryah were first shot during this schedule. By early-September, filming was mostly complete, having taken place primarily in Chennai and Wayanad. Anjali completed shooting her portions in mid-September 2015.

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