அறம் (2017)

豆知識

Aramm (transl. Virtue) is a 2017 Indian Tamil-language political drama film written and directed by N. Gopi Nainar. It features Nayanthara as a district collector, with Ramachandran Durairaj and Sunu Lakshmi in supporting roles. The music was composed by Ghibran with cinematography by Om Prakash and editing by Ruben. The film began production in mid-2016 and had a theatrical release on 10 November 2017. It received positive reviews from critics and performed well at the box office.

Production

In July 2016, it was reported that actress Nayanthara had quietly started and almost finished filming for a project where she would portray as district collector directed by newcomer Minjur Gopi. Gopi had earlier garnered media attention during the release AR Murugadoss's Kaththi (2014), where he claimed that the pair had stolen his stories to make their films.

The title and first look poster of the film was revealed on 18 November 2016, coinciding with Nayanthara's birthday. The team actively chose to promote the actress as the main selling point of the film, rather than the other members of the cast. Nayanthara, who usually does not take part in promotions for her film, agreed to promote the film because she felt the film had a relevant social message.

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