Vitamin She

Vitamin She (2017)

વિટામીન She

Jigar, an independent, carefree, insurance agent falls in love with Shruti. Soon he realizes that love is not eternal but it comes with an expiry date.

Date of release
2017-07-28
TMDB
5.0 / 10 (1)
Runtime
2h 15m
Genres
Comedy, Romance
Director
Faisal Hashmi

Casting

Interesting facts

Vitamin She is a 2017 Gujarati romantic comedy-drama film directed by Faisal Hashmi and produced by Sanjay Raval. The film stars Dhvanit Thaker, with the story based on a male protagonist and his experience with love. The film also explores psychological differences between men and women. The film was released on 28 July 2017 and received a tremendous response from its audience. Vitamin She had a six-week theatre run and was declared a super hit. According to various theater owners in Gujarat, Vitamin She was one of the best produced Gujarati films in recent years after Bey Yaar, Chhello Divas, Gujjubhai The Great and Karsandas Pay & Use and made theatres crowded once again.

Production

Writing of the film was started in September 2014. Co-writer of the film Mohsin Chavada admitted the film was based on a real life experiences of the writer's team.

Director Faisal Hashmi has described the film as more of a "Real life incidents" story as opposed to a "rom-com". He stated, "We as a men blame girls for their nagging behaviour. But what we don't understand is; there is a hidden love behind it. I wanted to make a movie which is close to reality. In my mind, I wanted it to be something you could relate to. It's about a year in a young guy's relationship.

Shooting of the film started on 7 May 2015 in Palanpur and successfully completed its first schedule. The second schedule was delayed due to unavailability of some artists. Gradually the second schedule was completed in August 2015. AFter that the film took long time in post-production and faced major delays in release due to demonetization and major Bollywood releases.

First, the song "Chhokri" was released on YouTube and social media by Zee Music Gujarati on 3 July 2017 on became instant hit with 1 million views in just 2 days. Later another song "Maachhalio Ude" was released on 8 July 2017 and it too became superhit on its release and got 1 million views in just 3 days.

Read on Wikipedia · Text from Wikipedia, CC BY-SA 4.0. Data from Wikidata.

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