Boomerang

Interesting facts

Boomerang is an American cable television network owned by the Global Linear Networks division of Skydance. The network primarily broadcasts animated programming from the Warner Bros. Animation library, including Warner Bros. Cartoons and Hanna-Barbera productions among others.

Background and early years

Turner Broadcasting had built up an extensive catalogue of classic animation throughout the 1980s and beyond, most notably from Ted Turner's short-lived acquisition of Metro-Goldwyn-Mayer in 1986 and its acquisition of Hanna-Barbera Productions in 1991. This library – consisting of Hanna-Barbera cartoons originally produced for Saturday mornings, theatrical Warner Bros.

Two months later, on December 8, Cartoon Network introduced a programming block known as Boomerang. The name carried a double meaning, referring to its purpose as a showcase for older, lesser-known Hanna-Barbera series, as well as the block's target audience of baby boomers, who grew up watching said series during the 1960s and 1970s.

Eventually, following shifts in scheduling for the block and Cartoon Network's increased investments in original programming, Turner launched a standalone Boomerang channel on April 1, 2000. The Cartoon Network block continued to air until October 3, 2004, by which point all remaining classic cartoons (save for Tom and Jerry and various Scooby-Doo series) migrated to the Boomerang channel.

From Boomerang's launch until January 17, 2005, the channel ran its programming in eight-hour blocks that repeated three times a day starting at 8:00 a.m. Eastern Time. Mondays through Thursdays featured regular half-hour and hour-long series, Fridays were dedicated to 24-hour "monthly marathons" of a particular character (a format later reused for the Boomeroyalty block introduced in 2007, by which point it shifted to airing weekends from 2:00 t…

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