Rainbow Bridge (1972)

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Rainbow Bridge is a 1971 film directed by Chuck Wein centering on the late 1960s counterculture on the Hawaiian island of Maui. Filmed in summer 1970 with non-professional actors and without a script, it features largely improvised scenes with a variety of characters. To bolster the film, executive producer Michael Jeffery brought in his client Jimi Hendrix to film an outdoor concert. Hendrix's heavily edited performance appears near the end of the film.

Background

Faced with a serious cash flow problem, Hendrix manager Michael Jeffery approached Reprise Records parent Warner Bros. with an idea for a youth film. He was able to secure a $450,000 advance with the promise of a soundtrack by Hendrix. While in Maui, Jeffery met Mike Hynson, star of The Endless Summer surf epic, and wanted to develop a film. With the proposed title Wave, it would be centered on the Maui countercultural community.

Wein envisioned Rainbow Bridge as "a kind of space-age Candid Camera. We're going to place Pat [New York model Pat Hartley, the protagonist] in all kinds of real-life situations, and film what happens. We're going to shoot a lot of film and just see what comes out of it." Harry Shapiro adds, "the idea was to shoot an antidote to Easy Rider, showing the positive side of the youth movement."

Wein and art director Melinda Merryweather "invited outrageous people to portray themselves in Rainbow Bridge. They included dope smugglers, priests and nuns, acidheads, gays, groupies, environmentalists, and a group who claimed to be from Venus", according to Hendrix biographer Steven Roby. Before long, Warner's advance was used up with little to show for it.

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