Wild Weed (1949)

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She Shoulda Said 'No'! is a 1949 exploitation film that follows in the spirit of morality tales such as the 1936 films Reefer Madness and Marihuana. Directed by Sam Newfield and starring Lila Leeds, it was originally produced to capitalize on the arrest of Leeds and Robert Mitchum on a charge of marijuana conspiracy.

Production and marketing

The film itself is semi-biographical, its story following what Leeds herself experienced. The film was inspired by the highly publicized arrest of movie stars Robert Mitchum and Leeds for marijuana possession. On September 1, 1948, the actors, along with two others, were arrested after being caught smoking marijuana at the home of Leeds in the early morning, and were charged with the felony of narcotics possession.

Upon her release, Leeds struggled to find work in Hollywood, and signed on to star in Wild Weed. During publicity for the film in 1949, Leeds, who had been 20 at the time of the arrest, said that appearing in the picture would keep other people her age from trying drugs, but in 1952 she confided in Collier's that she "only had one offer… which was an obvious attempt to capitalize on the Mitchum case notoriety. I took it.

Via Franklin Productions, Kay filmed the production in six days, a common occurrence given that most films of the era were shot with a quick turnaround. Eureka Productions initially distributed the film, but it struggled to find an audience until Kroger Babb's Hallmark Productions acquired the rights for distribution.

Babb, who gained notoriety for his various marketing gimmicks, occasionally had Leeds make appearances and give lectures at showings of the film. Babb often booked the movie as a midnight presentation twice a week in the same town; David F.

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