Seethamma Vakitlo Sirimalle Chettu (2013)

Interesting facts

Seethamma Vakitlo Sirimalle Chettu, also known by the initialism SVSC, is a 2013 Indian Telugu-language comedy drama film written and directed by Srikanth Addala. It was produced by Dil Raju's Sri Venkateswara Creations, and stars Venkatesh, Mahesh Babu, Anjali and Samantha, while Prakash Raj, Jayasudha, Rao Ramesh, Kota Srinivasa Rao, Abhinaya and Rohini Hattangadi play supporting roles.

Production

After the release of his directorial debut, Kotha Bangaru Lokam (2008), Srikanth Addala worked for three years on Seethamma Vakitlo Sirimalle Chettu's script. After Vedam's release, in June 2010 Dil Raju began planning a film directed by Addala and featuring Venkatesh and Pawan Kalyan as the male leads. Scripting began, and the film's title was announced in September.

Babu agreed to act in the film after Addala met him to read the script during pre-production for Dookudu (2011). He and Venkatesh cited the script's emotional depth and realistic approach as the reason they signed for the film. Addala approached Ganesh Patro in Chennai to write the film's dialogue. Patro used the dialect spoken in the Godavari region of Andhra Pradesh, edited by Addala.

Mickey J. Meyer, who worked with Addala on the director's debut, composed the film's soundtrack and Mani Sharma composed its score. Sharma had composed the score for Raju's 2011 production, Oh My Friend, whose soundtrack was composed by Rahul Raj. Although production began in Hyderabad on the eve of Vijayadasami (6 October 2011) with a launch ceremony, Venkatesh and Babu did not attend due to previous film commitments.

Seethamma Vakitlo Sirimalle Chettu is considered the first Telugu star-studded film in the last two or three decades. After listening to Addala's narration, Venkatesh felt that they could work more on the film's script and the director agreed. The actor agreed to the film because he considered it a safe bet which would appeal to a family audience.

Samantha Ruth Prabhu was signed to play Babu's love interest in the film, and Raju asked her to allow 40 days for shooting. After Trisha, Bhumika Chawla and Anushka Shetty were considered for the other female lead, Amala Paul was signed in mid-December 2011. After a photo shoot and the beginning of principal photography, Paul left the project in late January 2012 and Raju replaced her with Anjali.

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